Proper space to build your artist career
Proper space to build your artist career
SAN DIEGO
Sponsored by
BPM SUPREME HQ
SAN DIEGO
SATURDAY
APRIL 25
1PM
TO 5PM
BPM SUPREME HQ
SAN DIEGO
SATURDAY
APRIL 25
1PM
TO 5PM
Shouting over booth speakers
≠
making career moves.
Let's fix that
↓
An afternoon well spent at
BPM Supreme HQ
// San Diego
Andhera has partnered with BPM Supreme to bring an exclusive half-day edition of DEVELOPED to downtown San Diego on Saturday, April 25.
Limited 50 seats - apply now .
The right topics in
focus
focus
DEVELOPED unlocks insights from a range of industry insiders, helping artists build a deeper understanding in building a successful long-term career.
DEVELOPED
✺
Breaking Through The Noise
Leveraging your network // Building a brand path
✺
Breaking Through The Noise
Leveraging your network // Building a brand path
✺
Breaking Through The Noise
Leveraging your network // Building a brand path
✺
Artist & Promoter Synergy
Cultivating promoter relationships in an evolving industry
✺
Artist & Promoter Synergy
Cultivating promoter relationships in an evolving industry
✺
Digital Brand Identity & Beyond
Anchoring authenticity in social media and face to face
✺
Digital Brand Identity & Beyond
Anchoring authenticity in social media and face to face
✺
Artist & Promoter Synergy
Cultivating promoter relationships in an evolving industry
✺
Booking & Branding
Be bookable // Stand out without the algorithm
✺
Release Strategy
Pre-release prep // Metadata and distribution
✺
Digital Brand Identity & Beyond
Anchoring authenticity in social media and face to face
Guest Speakers
Access to industry experts covering topics tailor-made to advance artist careers.
Producer + DJ
[Hover For Bio↓]
Born in Tehran and raised between Iran and California, Ardalan developed an eclectic musical identity shaped by traditional Iranian music, classic jazz, gangsta rap, and Italo disco. Settling permanently in the Bay Area in 2006, he found his way into the underground house and techno scene before a fateful San Francisco BBQ folded him into the Dirtybird family. His early studio work with Justin Martin produced "Mr. Spock," a track widely credited as one of the records that defined Dirtybird's reputation for ridiculous, dance floor-ready music. Since then, he's released on Toy Tonics, Play It Down, Yoshitoshi, and Dirtybird, and performed at Coachella, CRSSD, Dirtybird Campout, Desert Hearts, Space Miami, and more.
Producer + DJ
[Tap For Bio↓]
[Close X]
Born in Tehran and raised between Iran and California, Ardalan developed an eclectic musical identity shaped by traditional Iranian music, classic jazz, gangsta rap, and Italo disco. Settling permanently in the Bay Area in 2006, he found his way into the underground house and techno scene before a fateful San Francisco BBQ folded him into the Dirtybird family. His early studio work with Justin Martin produced "Mr. Spock," a track widely credited as one of the records that defined Dirtybird's reputation for ridiculous, dance floor-ready music. Since then, he's released on Toy Tonics, Play It Down, Yoshitoshi, and Dirtybird, and performed at Coachella, CRSSD, Dirtybird Campout, Desert Hearts, Space Miami, and more.
Promoter, DJ
[Hover For Bio↓]
Part Time Tough Guy is the DJ project of lan Schutt - founder of Hotbed, a San Diego-based events, promotion, and editorial platform dedicated to building real infrastructure for underground electronic music. Since launching Hotbed alongside a full-time career, Schutt has produced and promoted shows across San Diego, co-produced NoSurf Fest's electronic stage when organizers tapped Hotbed to book and produce it, and built a platform that has hosted and spotlighted some of the city's most forward-thinking artists. Behind the decks, PTTG's sets move through a 125-140 BPM range that doesn't commit to a single lane, a reflection of someone who came up behind the camera shooting concerts across Colorado before ever touching a mixer. His bookings include MCASD's Jazz Night After Hours, supporting Demi Riquísimo and KETTAMA, and sharing a bill with Detroit in Effect.
Promoter, DJ
[Tap For Bio↓]
[Close X]
Part Time Tough Guy is the DJ project of lan Schutt - founder of Hotbed, a San Diego-based events, promotion, and editorial platform dedicated to building real infrastructure for underground electronic music. Since launching Hotbed alongside a full-time career, Schutt has produced and promoted shows across San Diego, co-produced NoSurf Fest's electronic stage when organizers tapped Hotbed to book and produce it, and built a platform that has hosted and spotlighted some of the city's most forward-thinking artists. Behind the decks, PTTG's sets move through a 125-140 BPM range that doesn't commit to a single lane, a reflection of someone who came up behind the camera shooting concerts across Colorado before ever touching a mixer. His bookings include MCASD's Jazz Night After Hours, supporting Demi Riquísimo and KETTAMA, and sharing a bill with Detroit in Effect.
[Hover For Bio↓]
Born & raised in Chula Vista, CA, Kale's upbringing in DJ-ing & curating events began in 2019. Over time, her sound has evolved into a melting pot of genres, ranging from electro, club, ghetto house, juke, and more. In 2023, she founded Bootydew, an event series focused on filling in the gaps within the music scene while uplifting queer, POC, and fem artists. Today, she continues to curate events as well as elevate her sound and push diversity within the SD dance music community.
[Tap For Bio↓]
[Close X]
Born & raised in Chula Vista, CA, Kale's upbringing in DJ-ing & curating events began in 2019. Over time, her sound has evolved into a melting pot of genres, ranging from electro, club, ghetto house, juke, and more. In 2023, she founded Bootydew, an event series focused on filling in the gaps within the music scene while uplifting queer, POC, and fem artists. Today, she continues to curate events as well as elevate her sound and push diversity within the SD dance music community.
Julian Schwartzman
Booking Coordinator
[Hover For Bio↓]
Julian Schwartzman serves as a Booking Coordinator at Liaison Artists, a full-service independent booking agency founded in 2004 and widely regarded as one of the leading homes for cutting-edge electronic music talent in North America. A UC Berkeley graduate, Julian built his foundation in the industry at ETP Agency, where he sourced and negotiated touring opportunities for high-profile domestic and international acts across North America before bringing that experience to the Liaison roster. His background spans both the operational and commercial sides of the business, giving him a grounded understanding of what it takes to build and sustain a touring career in today's market.
Julian Schwartzman
Booking Coordinator
[Tap For Bio↓]
[Close X]
Julian Schwartzman serves as a Booking Coordinator at Liaison Artists, a full-service independent booking agency founded in 2004 and widely regarded as one of the leading homes for cutting-edge electronic music talent in North America. A UC Berkeley graduate, Julian built his foundation in the industry at ETP Agency, where he sourced and negotiated touring opportunities for high-profile domestic and international acts across North America before bringing that experience to the Liaison roster. His background spans both the operational and commercial sides of the business, giving him a grounded understanding of what it takes to build and sustain a touring career in today's market.
Artist, Label Owner
[Hover For Bio↓]
Ky William is the founder of Andhera Records and creator of DEVELOPED. A dedicated mentor to up-and-coming producers, he brings a community-first ethos to every workshop—transforming off-hours venues into career-accelerating third spaces where serious artists connect, learn, and level up.
Artist, Label Owner
[Tap For Bio↓]
[Close X]
Ky William is the founder of Andhera Records and creator of DEVELOPED. A dedicated mentor to up-and-coming producers, he brings a community-first ethos to every workshop—transforming off-hours venues into career-accelerating third spaces where serious artists connect, learn, and level up.
